Theirs |
Ours |
| Notice how the font lands anywhere on the page without consistency. Sometimes it’s on the line sometimes it’s under & sometimes it way under. | Notice how the font sits on the line evenly & consistently instead of landing anywhere on the page. |
| Notice how some of the inks used don’t match. Check the word house then the address beside it. This is because the letter is printed using an offset printer or inkjet then the address is written by hand using a pen. | See how all of the writing is consistent and the letters & numbers are all the same size. |
| These different colours are produced because of an inefficient system which has multiple steps creating discrepancies & delays. | Our letters are printed all at one time using the same ink. |
| In the US they use “AV” as the abbreviation for Avenue. | In Canada we use “Ave” as the abbreviation for Avenue. “AV” looks very strange to most Canadians. |
| They use the term “Friend” when addressing the home owner. | We use the first name or nothing at all (just “Hello”). Through years of marketing to home owners we have found Canadians do not respond well to a complete stranger referring to them as “Friend” when clearly they are not yet. |
| Dollar signs in the letter come across as a bit cheesy. | We don’t use anything in our letters that could turn off a potential seller. After-all, each letter has the potential to make you thousands of dollars of profit, so why gamble? |
This is a real example of the quality of our work.
These are just minor details that but one that many producers overlook.
We are able to produce type location second to none in the industry.
Why are we able to do this where others haven’t? Because we care about the details.